Paddy Power Poker has left the iPoker network and now deals its games on PokerStars software, making it the second Flutter brand to plug into the newly formed PokerStars Network in less than three months. The switch took place on Wednesday 28 October without any public fanfare, with customers given notice only a day in advance.
The move was revealed on Thursday in an exclusive by Poker Industry PRO, and pokerfuse followed up on Friday with further detail on how it fits into the wider plan. Paddy Power keeps its own name and front end, but its players now sit in the same pool as PokerStars customers.
Betfair first, then the UK reshuffle
Betfair was the first Flutter sister site to make the jump, moving across in August. Earlier this month the standalone PokerStars UK client was closed and its British players were moved onto the Betfair setup, which now trades as PokerStars on Betfair. For players in Britain and Ireland, the practical effect is that three of Flutter’s familiar poker names now share tables rather than splitting traffic between two separate networks.
That has knock-on effects for anyone who plays regularly on these sites. A bigger shared pool usually means more tables running at once, especially at quieter hours, and bigger prize pools for scheduled tournaments. PokerStars already runs series such as WCOOP for this audience, which this year produced a Main Event win for Alejandro Lococo.
Sky Poker is the last piece
With Paddy Power gone, Sky Poker is now the only Flutter-owned room left on iPoker. Pokerfuse expects it to follow soon, possibly within days, although no date has been made public. Once that happens, all four of the group’s poker brands will be running on one network while still trading under their own identities.
Flutter has been working towards this since the summer, and the consolidation also serves a commercial goal beyond its own brands. Through the B2B site PokerStarsNetwork.com, the company is courting outside operators, offering its software, tournament engine and liquidity under white label or partnership deals. The pitch to players is spelled out plainly on that site: “A larger shared liquidity pool reduces waiting times, increases game availability and strengthens competition”.
The model has already been tested in Italy, where Sisal and Snai share games with PokerStars while keeping their separate brands. No operator from outside the Flutter group has been named for the British or Irish market so far.
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What it means for Paddy Power players
Existing Paddy Power Poker customers keep using the brand they already know. The difference is who sits across the table. PokerStars itself used its main X account on Saturday morning to point players towards its safer gambling tools, a reminder that responsible play tools remain part of the package as the pool grows.
For the wider UK market, the bigger story may come after Sky Poker completes its move. If PokerStars then signs third party operators, established suppliers such as iPoker and GGPoker would face a new rival when operators shop around for a poker platform.
